Defining BOBS
This is who we are. This is everybody’s Summit.
“Elephant in the ocean”
An English metaphorical idiom for an obvious dive industry issue that is either being glossed over, studiously ignored or has gone completely unaddressed. It is based on the idea that the largest terrestrial animal on the planet would be impossible to overlook if it were found standing by a house reef adjacent to a dive resort or dive boat mooring. Thus, ocean-knowing people who pretend the Pachyderm is not there have chosen to avoid dealing with the looming big issue, hoping that it will float away.
We. Go. There.
Our Summit Speakers tell it like it is, giving you deep perspectives and never-before shared commentary about the BIGGEST ISSUE affecting our dive industry. Do you want to know what it is?
The biggest peril our ocean faces is…
Business as usual. The Dive Industry stakeholders we’ve brought together have refused to ignore the fact that our livelihoods (and our lives) are inextricably linked to the health of our oceans. When our oceans are in peril, so are we. They’re turning a BIG ISSUE into a business-making and a world-changing wave of opportunities.
We cracked the code.
When we created this Summit we designed it to help business owners, but what happened next surprised even us. By facing our Elephantine ‘problem’ we cracked the code of the decades-old question,”How do we grow our industry?” We learned first-hand that whenyou’re a mission-driven Changemaker you become a magnet for the illusive youth market.
Our Sponsors
